This is the third year of its Expo
Having walked through the "uncertain" 2021
"Walking on thin ice" in 2022
In 2023, we can finally hold the exhibition well!
This year, like you, we,
Joyful anticipation, inner determination and full of strength.

From the first "Open Blind Box" to the second "Great Migration" in Hangzhou, we are grateful for our company and support all the way, witnessing our growth
This year, we have also welcomed more new partners to join the TOPS family,
In 2023, there were a total of 792 participating companies. It is with your support and care that the Expo will be held,
Growing in a healthy and orderly manner, the scale of the entire World Expo was achieved in 2023, and the number of professional visitors increased by 38.8% compared to the previous session,
The number of consumers exceeded 130000, a year-on-year increase of 60.5%, and the exhibition period of 3 and a half days attracted a total of 180064 visitors.

Product Trends
Dual online and offline competition, ultimately winning the top 10 new products
At the 2023 China International Import Expo, from nearly 1500 new product applications submitted, it was carefully selected by the host through multiple layers of selection,
And organize Mengchong Big V e-commerce experts, as well as authoritative industry channel buyer representatives and consumer representatives to vote on Mengchong Big V,
Ultimately, it brings 226 annual "true new products" to the audience, including many surprises brought by new energy brands.
Popular potential pet products, iterative pet staple foods that return to essence, unique grooming products, and highly anticipated dog snacks,
Those categories or products may become hot topics in the market this year, and new plans can be seen at a glance in the other universe of the Expo.

Market demand trends
Small Pets, Different Pets&Small Body Dogs, Leading the Discovery of Category Trends
Adapting to market demand, targeting topics such as "small pets and different pets fever", as well as "small body dogs" and "pet health" that stores are concerned about,
Specially planned "Popular Variety Dog and Cat Management Salon", "Small Pet and Different Pet Management Forum", and "Pai Shan Shi Cup · East West X It Expo China Pet Health Store Management Summit",
Waiting for such more down-to-earth and practical professional content courses to provide the audience with a full supply of dry input.

After holding hands for the first time in 2021 and achieving excellent GMV results together in 2022,
In 2023, TOPS International Expo and Tiktok E-commerce will be linked again,
It can be said that the linkage between offline exhibitions and online platforms has been pushed to a new level of performance:
Brand self broadcasting and influencer reach peak GMV levels, exceeding daily total by nearly 100 million yuan;
In just three days of the exhibition, the GMV of the influencers participating in the live broadcast was not fully counted at 3600W+.
And for the first time, we jointly launched a large-scale IP event in the pet e-commerce industry called the "Douyin Cute Pet Plan - Who understands the healing of pet owners" topic challenge,
During the exhibition, this topic successfully entered the hot list of Tiktok and was broadcast 250 million times. During the same period, the topic of "It Expo" also reached 88000000+times.
The Xiaohongshu platform # has 25892 notes for the Expo, with a total reading volume of 134556 and 40 views.

The theme of the 2023 Expo is Ronghua, whether it is the theme planning of Ronghua stores, Rongrong Happy Island, or the "Super Healing Corner" co created by exhibitors,
We hope to provide everyone with a healing, passionate, and joyful energy field.
In addition, BUFFs such as camping, skateboarding, frisbee, art exhibitions, and movie premieres will be added one by one to the exhibition,
Presenting an "interesting" exhibition that better understands young people, is more passionate and energetic, and is more in line with the coolest and most beloved lifestyle of the times.

Finally, but most importantly, it is the fundamental principle of TOPS, "Optimal Selection," which relies on a deep understanding of the industry,
Accurate insight into the market and buyer needs, as well as sufficient relative sensitivity to new brands and products,
The 2023 CIIE adheres to the principle of "optimal selection" in various aspects such as exhibition area planning, new product screening, brand admission, and professional buyer review,
To provide exhibitors and visitors with a productive and rewarding business journey to the greatest extent possible.
The original intention of "Optimal Selection" has also enabled its Expo team to achieve a high renewal rate of 92%,
In 2024, it was decided to choose the same scale and refine the products that connect exhibitors and buyers at the Expo in a more detailed and efficient manner.
And the density of attractions also makes us hear the hope that the Expo can have a longer duration,
We are also actively working towards this, and the exhibition time for 2024 will be announced soon. Stay tuned