In recent years, the rise of new domestic products is not a new topic. Young pet owners like products that are hot and have topics to discuss. In the past, e-commerce shopping festivals were often dominated by foreign or local brands, but in recent years, with the emergence of new and old brands, those domestic new forces have gradually gained a foothold.
Domestic factories are constantly transforming and upgrading, forging stronger supply chains. Thanks to these advantages, new force brands on the product side can complete the process from 0 to 1 faster. In addition, the e-commerce ecosystem is becoming increasingly perfect, and the new consumption habits of social sharing, planting grass, and pulling grass, as well as the new sales channels and marketing strategies, have also helped new forces rise rapidly. A number of new brands have emerged, such as Cat Dali and Meow Fancy, which have performed well in Tiktok and Taoxi. These new brands are adept at identifying new demands and scenarios between consumers and products, responding faster and more accurately to rapidly iterating consumer demands, and reversing them in the production and design processes. Create "bestsellers" on the product, polish "persona" and "mental labels" on the brand, and strive for opportunities for the brand to overtake on curves.

The support of online traffic can certainly help brands quickly gain popularity and sales on the consumer end in a short period of time. However, in today's pet industry, the value of offline channels is still highly irreplaceable, and it is also a must compete place for brands to achieve long-term development. This is also why popular new domestic brands such as Afei and Buddy, Pat, and Tail Life attach great importance to offline channels. Offline is the foundation of a brand, the main artery and capillaries rooted in the grassroots market. Excellent agents and store operators are always scarce resources in the economy and society. Mastering offline channel resources means gaining the initiative in business.

For any startup brand, whether the ultimate choice is to focus on online or offline, being seen by the industry is crucial, as if receiving an invisible entry number plate that reads: "Welcome, join the Chinese pet industry.".
So in 2023, welcome them (partial list of new forces exhibition areas at the 2023 TOPS Expo)
Biyue, Meowfansi, I have my own mountains and seas, PAWAii, Nia, two little guesses, Xie classmate, PAWKA, CATLET 66%, one likes, Aowu, BerBerBer, Xianleguo, Kangyijia, Duoyupai

The TOPS New Power Zone has been a special exhibition area established since the first edition of the Expo, with the original intention of allowing excellent new brands to be better seen and buyers to find them more efficiently. In the past two editions, we have welcomed and sent many high-quality brands that have developed rapidly, such as Gum Gum, Puji Poozpet, Food Chain, Jiusheng Joyzone, Meat Mat, Peton, Naughty Monster, Mango Pet, Lomo, Womo, etc.
The reason why it is called "welcoming and sending" is because this zone only accepts new brands established within 2 years, in order to maintain the mission of "discovering new", "supporting new", and "empowering new" and the vitality of the new forces zone.

Exhibitors who settle in this exhibition area will also receive tailored combination promotion resources for new brands, linking with the media matrix of pet owners, and promoting in all dimensions from offline exhibitions to online media to help new brands set sail. Powerful media lineup, 6 major public accounts, over 200000 pet professional reader subscriptions - delving into every corner of the pet industry, resources include but are not limited to the following 7 points: